Sunday, January 22, 2012

Who is your Target Customers and How To Reach them


List of questions you should ask:
Who, exactly, is your perfect customer?
What’s a day in the life of your perfect customer like?
Why did they buy your product? If not, why not?
Why did they buy from you or your competitor specifically?
Why did they not buy from you or the competition?
Why did they buy from you at that specific point in time?
Why did they buy right away (on impulse) or took their time?
If they shopped around, why did they? 
Where did they go?
What do they like the most and the least about the product?
Would they refer you to others? Why? 
If not, why not?
What specific benefits do they see in your product?
What specific benefits do they see in your competitor’s product?
And so on. 


Business & Finance

Monday, December 19, 2011

White hat versus black hat SEO

SEO techniques can be classified into two broad categories: techniques that search engines recommend as part of good design, and those techniques of which search engines do not approve. The search engines attempt to minimize the effect of the latter, among them spamdexing. Industry commentators have classified these methods, and the practitioners who employ them, as either white hat SEO, or black hat SEO. White hats tend to produce results that last a long time, whereas black hats anticipate that their sites may eventually be banned either temporarily or permanently once the search engines discover what they are doing.
An SEO technique is considered white hat if it conforms to the search engines' guidelines and involves no deception. As the search engine guidelines are not written as a series of rules or commandments, this is an important distinction to note. White hat SEO is not just about following guidelines, but is about ensuring that the content a search engine indexes and subsequently ranks is the same content a user will see. White hat advice is generally summed up as creating content for users, not for search engines, and then making that content easily accessible to the spiders, rather than attempting to trick the algorithm from its intended purpose. White hat SEO is in many ways similar to web development that promotes accessibility,  although the two are not identical.
Black hat SEO attempts to improve rankings in ways that are disapproved of by the search engines, or involve deception. One black hat technique uses text that is hidden, either as text colored similar to the background, in an invisible div, or positioned off screen. Another method gives a different page depending on whether the page is being requested by a human visitor or a search engine, a technique known as cloaking.
Search engines may penalize sites they discover using black hat methods, either by reducing their rankings or eliminating their listings from their databases altogether. Such penalties can be applied either automatically by the search engines' algorithms, or by a manual site review. One infamous example was the February 2006 Google removal of both BMW Germany and Ricoh Germany for use of deceptive practices. Both companies, however, quickly apologized, fixed the offending pages, and were restored to Google's list.

Source: wiki

SEO Webmaster

Monday, July 25, 2011

Multi Level Marketing business

The internet marketing people always persuade the ideas of the people with good work from home ideas for making higher revenues. With this economic downturn many people have developed an attitude to manage the critical situations. To have a good financial support a person should have more than single source of revenue or work. This has made the individuals to flock around the internet to find out the best home based work. They do this to increase the financial input, but one should be very careful in selecting the proper career. One should take some time to analyze all the opportunities and locate the best one.

There is a good opening from which this kind of work which is known as the MLM's or Multi Level Marketing furthermore this type of work has started ahead of twenty years. Even though there are many write ups on this kind of business stating that there are no more available openings are there for an individual. However this MLM’s have always proved to be a profitable one and no one can deny or would consider calling these poor programs or a dishonest, since there are many women who have gained huge profits out of this work.

If an individual does not like social gatherings and advertising then they can easily be an opportunity buyer. This would appear as a franchise region and might not be a conventional home business, but the end result is the same - more income and opportunity. Come across at any and all potential when exploring for a subsequent revenue stream; one may be overwhelmed at the effects.

When an individual decides to take up a course to follow among all the working from home ideas, network marketing, Multi Level Marketing or some other avenue they need to set up their web presence. All the people who are into this business currently have a site and they will have to have featured fresh content on it. This indicates instructive articles, guides centered on their product or service. Yet one does not know to writ about their product then one can seek assistance from lots of people through the World Wide Web.

Join with the several internet marketing business prospect seekers about the world as they enhance a persons earnings and generate home business endeavor for themselves. One will be more than happy what they did when they were earning enough money to fully engage in a career changing business opportunity. One can have a happy family which expresses gratitude to them for making them happy. But most importantly one should always be alert about the spams which prevail and be very cautious in choosing the right business stream.

Thursday, June 23, 2011

Salaried Work from Home

Work at home job opportunities is just that, unique! Where does the study start to find that extraordinary job? Online Jobs opportunities are all over the net. You actually just require doing some investigation and locating which job opportunity most excellent fits you individually. Below is for free work at home jobs.

Explore for associate programs that balance your website slot and sign up for them. By supporting these products on your website, you can earn a percentage of any sales made. All information contained on this website is for informational purposes only. Blogs had started to restore the usual websites. Previously they were used to be personal pages, but due to its search engine friendliness, Blogs are used in many ways. They also help you get part time or full time a job according to your talent. Only a limited number of websites will be given away. Get yours today before they're gone! Start your website, Write content and build links.

Many people think work at home job opportunities is tough. In fact, there is no business in the world that is quicker or easier to launch. Have you been searching for a genuine home-based business? Have a wish to work at home and spend more time with family? Want to partner with other like minded men and women? Want to work with a company based on integrity and reliability? Visualization adds balance, control, and proportion to how you see your work at home job or any business opportunity. Focus is extremely significant to.

At the moment you can work for numerous overseas companies just sitting at home. One of the most simple and admired is data entry jobs. If you enjoy writing, you might want to start work at home job opportunities or seek out work at home writing jobs. Figuring out what you want to do is input to finding the best work at home job opportunities, Tons of free Online Home business Ideas for home-based businesses you can start right now, Millions net users are searching home based job opportunities frequently, but they might not find a most excellent job. As a result, I collect here best and genuine online job opportunities for net users.

A lot of people are thinking about starting a home business these days. The poor financial system, a home business can be your ability to carry in a bit or a lot of additional money and give you some additional security economically. Most of what you will find in our index is Internet income programs and online home based business opportunities. We made sure that you get all the information required [free of charge] to establish what is right for you. Online home based business opportunities are mounting every day. There is a lot of work at jobs and businesses obtainable to make money online fast, Get started today and you won't turn back. Whether you are a starter or experienced in work at home job opportunities, Data entry remains all time favorites. It is one of the easiest jobs to do from the comforts of home.

Tuesday, June 21, 2011

For All – Work from Home

As a work at home mom myself, I know when I started my business the financial support for publicity was not obtainable. I began to look for ways I might promote my business online and offline without spending any cash or ways I might market my business cheap.

After I used a lot of free and cheap marketing thoughts I was competent to put up my business adequate that I could afford to spend money on promotion! Here are the most excellent ways I have established to market their business that actual work.

1: Join Forums- Forums offer a huge chance to promote ones business. Now, joining forums just to endorse themselves will only get one ineligible, so one must encourage ones business considerately. When one unites a forum introduces them and participates in discussions. Make sure one set up their autograph to display with all of their posts. One does not have to sit down and post all day, but posting to a few threads will get that name on several different areas of the forum! Not only will the forum members be paying attention and verify our website, search engines also guide forums and that offers extra exposure!

2: Moderate a chat room or group- Offering to assist moderate a chat room or online chat group is an additional way I have establish to work very well! Because one is a moderator, people see one as being an example, which opens a new door to one more view for their business!

3: Get a website- If one would like to run their business online a website is vital! Once one has a website one can present it to search engines for free. If their business does not offer websites, I would extremely suggest having a professional build one one. If one are going to market online, one might as well do it correct.....With a professional looking website.

4: e-Mail signatures- These are very authoritative! Set up a signature and fix it to each email one send! Include their name, business name, and website URL. Even if one email a website regarding an order or email someone just to ask a question! That puts their website and information in front of another new view.

5: Write articles- Acquire some time and write some articles on a subject that is of interest to one. Many website use articles for content for their visitors to read and more than a few webmasters use articles in ezines. When one write any article, one can put in an author bio, which can comprise any info one wish to put in. This area can have their name, business description, website link, and contact info. Just imagine if one write 5 articles that 10 websites display the quantity of exposure one will have for their business!

Saturday, June 18, 2011

5 Bad Bosses (and How to Handle Them)

Developing a good relationship with your manager might be the single most important move you can make at your job. At the most basic level, your boss is the key to your next promotion or raise. A good manager will help you excel on the job, and pave the way for your next career step; a bad boss can cause your 9-to-5 to feel like (or actually become) a 9-to-9 -- draining your motivation, damaging your emotional well-being and torpedoing your performance.
CBSMoneyWatch.com:

• Six-Figure Jobs that Don't Take an MD

• 4 Big LinkedIn Mistakes You're Probably Making

• Disappearing Jobs: 10 High-Paying Careers With No Future

The trick with a bad boss is to learn how to manage up, wresting back control of your career by creating a more positive work climate. "The key is to understand the motivation behind your boss's behavior -- good, bad or indifferent. Once you understand that, you'll have clues as to how to deal with him," says Vivian Scott, author of "Conflict Resolution at Work for Dummies."

Here are five of the most common boss types you'll encounter -- and a few tricks for managing them.

The Vague One

Ravi Kathuria, president of the Houston consulting firm Cohegic Corp, says that he once worked for a cagey character who never made his desires clear. "He would say that he likes to keep things ambiguous for his management team," say Kathuria. "His belief was, that way, they would develop better solutions." In real life, however, the strategy was a failure: "It created confusion in the management ranks. His team never knew where they stood with him."

To focus a flighty leader, you'll need to pin him down and get details. "If he says, 'I just want us to be successful,' ask, 'What would success look like?'" suggests Scott. Ask for as many specifics as possible: how many units you'd need to sell or what profit target you should hit, for instance, or if the deadline you're working on will meet his goals.

Don't be shy about touching base early and often. If your boss is sending you off on a fishing expedition, at least know what you're supposed to catch.

The Micromanager

It can be infuriating to have someone watching your every move. For your own sanity, never forget what motivates micromanagers: "They're concerned about their own reputation and really care about the final product," says Scott.

The best way to manage micromanagers is to get out from under them occasionally: Navigate your way onto cross-functional teams, for instance, so you're dealing with other leaders. Since that's not always possible, Scott also suggests offering your expertise in an area in which your boss is weak, because he won't feel like he knows more than you and, if you're lucky, he'll come to see your expertise as a benefit to him. "Realize you won't get him to stop being a micromanager, but try to redirect his attention," says Scott.

Still getting the feeling there are eyes on you at all times? Ask if he's willing to agree on specific check-in points for a particular project when you will talk about any issues or concerns. This should make him feel more secure that nothing will slip through the cracks -- and allow you to slip out of his vise-like management grip.

The Bully

A bullying boss won't steal your lunch, but may steal any vestige of joy you get out of your job -- which, in turn, will make it hard for you to perform well enough to get a better offer. One PR specialist from Salt Lake City -- we'll call her Gina -- says a former boss made feedback personal.

"She treated everyone around her like they were stupid or incompetent. She was extremely negative, rolling her eyes and saying things like 'Oh my God, what a boring idea,'" Gina recalls. "The assistant account person was scared to death of her, frequently avoiding asking any questions because she would just insult her. It made for a terrible work environment."

The first step to beating a bully is doing good work that you can stand behind, and then standing your ground. "The bullying boss is very focused on results and wants things done now," says behavioral analyst Gayle Abbott, CEO of Strategic Alignment Partners in Virginia, who has worked with companies ranging from law firms to Lockheed Martin. "Identify what they want, what they value, and take action. These [types of] people also want you to come to them confident and tell them the truth -- even if they don't like it. Don't give made-up answers or platitudes."

One way to handle them: Whenever you're at a turning point, delegate up by giving them a few options; then let them make the choice. "This works because bullies like to make their own decisions. They don't want to be dictated to," says Abbott.

Of course, if you're being personally pummeled, you can always ask if you've done something wrong. A level-headed yet over-stressed boss may not realize how he sounds. And finally, if your manager is just a jerk with a capital J, you may need to start polishing up your resume. Life's too short.

The Narcissist

With some managers, it's all about me, me, me. "They design the processes around themselves. They network for themselves. They change the rules because they want to," says Gonzague Dufour, director of executive recruitment and development at Bacardi-Martini and author of "Managing Your Manager: How to Get Ahead with Any Type of Boss." While working for a narcissist can be frustrating, they're actually incredibly easy to figure out and please, says Dufour: "If you're smart, you're presenting everything from his perspective."

Tell her how your new software program will save her time; show how your new sales successes will boost her year-end numbers, or simply ask her how you can help her do her job better. And use your boss's vanity to your advantage: If you make her look good, you'll be more valuable to her -- and she'll be more inclined to help you perform.

The BFF

Being buddy-buddy with your boss isn't necessarily a bad thing: The more your manager likes being around you, the more likely he is to keep you on his team as he moves up the corporate ladder. But beware when the friendly small talk turns to personal gossip. Your new best friend may be using you to spy on other members of the staff -- and if he's talking trash about your colleagues, you can bet your next paycheck he's also bad-mouthing you behind your back.

The first thing to do is figure out your manager's motivation. "Some people just want to be liked," says Abbott. But if you suspect spying or even back-stabbing, beware.

"If you gossip, [your manager] can use that against you, because [he or she] won't trust you," says Abbott. Whenever the conversation turns to, say, who's flirting with the intern or having problems with their kids, change the topic to something more benign, like last night's episode of "Mad Men," and leave the drama on-screen.
Resource :- http://finance.yahoo.com/career-work/article/112803/how-to-handle-bad-bosses-moneywatch?mod=career-leadership

Thursday, June 16, 2011

Dependable Work from Home

"Each time ones browse through the Internet, thousands of pop-up ads is urging users to register on home based jobs, and a huge number of websites sweet-talk regarding making money easily and fast. As ones turn on the TV or radio, ones would hear another testimonial on how a individual became a multi-millionaire industrialist from a web based business. All these things clash in a person’s head and bring into play their attention, so ones ask, “Is it the right time for me to try my luck in genuine work at home openings?”

It’s true that genuine work at home jobs or work from home typing jobs grant employees a run off from the depression of their usual jobs so they can practice the liberty to do great with fun, and get paid for it. Home based jobs have become accepted trend, which smooth the way to a more favorable working feeling and the simplest way to earn additional cash.

Genuine work from home jobs contain the following line of work: typing work at home job, data entry, document coding, virtual assistants, legal transcription, medical transcription, and customer service. Ones can look for a number of sites in the web that show information and resources linking to work at home jobs, telecommuting, self-employed work and home-based business thoughts.

The good thing about these home based jobs is that ones can prefer the time when ones feel like to work. It’s an individual’s preference whether ones want to work at the present or later on, in their living room or their bedroom. Time limits are not frequently set that firmly. Professionals and even part-timers can improve their talents and earn from what they have added. Writers earn according to how much he/she spends a couple of hours a day, while his/her ideas have stretched all through the World Wide Web.

Even though home based jobs are simple to find, one however should look very much among the basic facts about home jobs. Ones have to make sure that the company that they are working (and even after just applying for it) for is a genuine one. There have been a number of examples whereas employees feel prey for scammers. Double-check the job descriptions. Watch out for descriptions that come into view too unclear, or those that doesn’t point to a job description at all and don’t be lured for companies who just stress their “achievement” among other things. Also, a lot of ads lure job finders by contributing trips, prizes, and opportunities. Always be watchful on these things or else ones might end up working for nothing. Do read the job agreement cautiously and make sure ones can give what the company is expecting from ones.

Since people are not working in a usual office setup, set limits with ones relations so they value their work space and give ones the time ones need to complete their work. If ones have children, ones may either organize suitable childcare or hire a sitter so ones can work with least interruption. "