List of questions you should ask:
Who, exactly, is your perfect customer?
What’s a day in the life of your perfect customer like?
Why did they buy your product? If not, why not?
Why did they buy
from you or your competitor specifically?
Why did they not buy from you or the
competition?
Why did they buy from you at that specific point in time?
Why did
they buy right away (on impulse) or took their time?
If they shopped around, why
did they?
Where did they go?
What do they like the most and the least about the
product?
Would they refer you to others? Why?
If not, why not?
What specific
benefits do they see in your product?
What specific benefits do they see in your
competitor’s product?
And so on.
